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Optimize Your SEO Efforts for Voice Search

Optimize Your SEO Efforts for Voice Search

Faster results, easy to use, better when multitasking: these are just a few reasons people are so fond of voice search programs such as Apple’s Siri or Amazon’s Alexa. Regarding annual growth, voice search is rapidly outpacing standard searches. For marketers that means learning the nuances of voice search optimization to improve SEO rankings within these spoken queries.  

Every Search Engine Matters with Voice Search

Google Home obviously pulls results from Google, Siri surfaces results from Bing, and Alexa uses Bing and Amazon data based on a user’s personalized shopping behaviors. That means you can ask the same question to every available voice search application and receive a different answer from each. Voice search SEO requires a keen understanding of how searches are conducted across multiple platforms, so users discover your content regardless of device.

Featured Snippets Reign Supreme with Google Home

Strategic keyword research allows marketers to discover which words and phrases to use in featured snippets to capture the attention of Google Home users. Capturing the featured snippet position on a Google search engine result page (SERP) is no easy task, as many organizations are competing to gain the highly-coveted spot. That’s why creative keyword research that allows your business to differentiate itself from the competition will be your best bet with voice search optimization efforts.

Changes In User Search Behavior

As people familiarize themselves with how voice search works, and how it differs between devices (for instance, a smartphone vs. a laptop), search behaviors change. For example, a typed search query is usually different than a spoken one, in terms of the words and phrases an individual might employ to get results. Research shows that spoken queries are 30 times more likely to include action words in comparison to written searches. Additionally, voice searches are more conversational than typed queries. So while a person might type into a search engine “best restaurants near me,” a voice search will sound more like, “what restaurants are open now?”

For marketers that means thinking about how target audiences ask smart devices questions, rather than how they would write them. Take note of how you phrase questions to Siri, Alexa, or Google Home, and also observe how others conduct searches. This offers valuable insights into how you should write keywords and phrases into your website content.

Voice Search is Crucial for Local Content

Data indicates that 22 percent of users are trying to find local information with voice search. “Near me” searches have increased by 130 percent year-over-year, according to Google. Localizing your keywords and phrases taps into an audience desperately seeking your products and services nearby. In fact, 50 percent of local mobile searches lead an in-store visit within a day. That means any relevant contact information, hours, and reviews should be readily available for search engines to provide users.

Keyword-rich content is key to successful voice search optimization. That means creating the highest quality website content along with fresh, unique blog posts that are built based on thorough keyword research. Get in touch with Alt Creative today to discuss how our content writing experts can improve your search engine visibility.

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