Alt Creative Blog

Helpful articles about web design, development, and marketing.

What is the Future of Digital Marketing?

Whether you consider yourself a digital marketing expert or a relative newcomer, the landscape is changing constantly and it’s important to keep up with the trends. The current focus is on a new level in the digital marketing sphere: on customer experience, functionality, micro-moments, and highly targeted advertising. Digital marketers should be following some of […]

How to Boost SEO with Updated Content

Go Beyond Content Creation — Beef Up Existing Pages to Improve Search Rankings As content marketers, we spend a great deal of time and money on content creation. You think to get more traffic, I need to create more content. New content, that is. Well, not so fast. You can repurpose or beef up old […]

Yes, You Need a Social Media Strategy

These days, businesses fall into four categories when it comes to social media marketing: No social media presence whatsoever, Random social media posting on underdeveloped channels, Trying to engage on social media but not gaining traction, or Executing a well-developed social media strategy. If your enterprise falls into one of the first three categories, you […]

Digital Marketing Strategy: A Startup Guide for Entrepreneurs

The customer’s journey isn’t what it used to be. Folks aren’t just going online to find the products and services they want. The web is also where they go to conduct their own independent research, share their experiences products, exchange information with other prospective buyers, and shape the conversation about your brand and others like […]

Optimize Your SEO Efforts for Voice Search

Faster results, easy to use, better when multitasking: these are just a few reasons people are so fond of voice search programs such as Apple’s Siri or Amazon’s Alexa. Regarding annual growth, voice search is rapidly outpacing standard searches. For marketers that means learning the nuances of voice search optimization to improve SEO rankings within […]

Visual Search: An In-Depth Look at This Marketing Trend

Visual content drives the user experience online. People often engage with visual content more than they do with text-based information, as evidenced by the fact that nearly 3 billion images are posted on the internet every day. Whenever an individual has a free moment, they spend that time scrolling through their smartphones looking at pictures […]

Providing the Best Customer Service Like Amazon or Apple

Providing the Best Customer Service Like Amazon or Apple

Companies like Amazon and Apple are known for their outstanding customer service because they invest in it to improve customer retention, increase customer satisfaction, and create more up-selling and cross-selling opportunities. Customer service best practices can sink or swim an organization, so it’s imperative to consider how your company approaches this vital component of its […]

Take Your Social Media Marketing Efforts Beyond Facebook

Take Your Social Media Marketing Efforts Beyond Facebook

With news of the Cambridge Analytica data breach and Mark Zuckerberg testifying in front of Congress, Facebook’s future is a little murky. Many organizations that once relied on the popular social media platform for brand promotion and audience engagement are looking at social media marketing options on other channels. Especially since many users opted into […]

Is It Still Worth Investing in Facebook Marketing Tactics?

Is It Still Worth Investing in Facebook Marketing Tactics?

Reports now indicate that Cambridge Analytica, a British political consulting firm hired by President Trump and other Republican candidates, had access to data from upwards of 87 million Facebook users, 71 million of which were Americans, according to a blog post from the social network’s chief technology officer Mike Schroepfer. When the news broke last […]