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Alt Creative Blog

Helpful articles about web design, development, and marketing.

Content Marketing Trends You Need to Know

What is content marketing? Content marketing, a comparatively new discipline, is the creation and sharing of online material such as videos, blogs, social media posts, and newsletters. Typically, content marketing does not promote a brand outright. Instead, it generates interest in a brand’s products or services. As recently as a few years ago, many marketers […]

Guaranteed Ways You Can Improve Customer Engagement

Twenty-four hours a day, seven days a week, people are connected to brands. Whether it’s a Facebook page or an email newsletter, users are continually evaluating businesses. Customer engagement is how we measure the relationship between an individual and a brand. This metric is important for any company and should inspire marketing strategies, regardless of […]

Top Web Design Trends 2019

Design and technology change so fast, it may seem almost impossible to keep up with the trends. Web design evolution moves quickly combining technology with users’ tastes, interests, and needs. In 2019, web design will be about color, organic shapes, animated/interactive backgrounds, minimalist designs, mobile users and emotional interaction. Color We have long studied color […]

How to Harness the Psychology of Numbers in Marketing

Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand. So, what do different numbers mean and how do you use them? ONE – The First While the number one is associated with the beginning […]

What is the Future of Digital Marketing?

Whether you consider yourself a digital marketing expert or a relative newcomer, the landscape is changing constantly and it’s important to keep up with the trends. The current focus is on a new level in the digital marketing sphere: on customer experience, functionality, micro-moments, and highly targeted advertising. Digital marketers should be following some of […]

How to Boost SEO with Updated Content

Go Beyond Content Creation — Beef Up Existing Pages to Improve Search Rankings As content marketers, we spend a great deal of time and money on content creation. You think to get more traffic, I need to create more content. New content, that is. Well, not so fast. You can repurpose or beef up old […]

Yes, You Need a Social Media Strategy

These days, businesses fall into four categories when it comes to social media marketing: No social media presence whatsoever, Random social media posting on underdeveloped channels, Trying to engage on social media but not gaining traction, or Executing a well-developed social media strategy. If your enterprise falls into one of the first three categories, you […]

Digital Marketing Strategy: A Startup Guide for Entrepreneurs

The customer’s journey isn’t what it used to be. Folks aren’t just going online to find the products and services they want. The web is also where they go to conduct their own independent research, share their experiences products, exchange information with other prospective buyers, and shape the conversation about your brand and others like […]

Optimize Your SEO Efforts for Voice Search

Faster results, easy to use, better when multitasking: these are just a few reasons people are so fond of voice search programs such as Apple’s Siri or Amazon’s Alexa. Regarding annual growth, voice search is rapidly outpacing standard searches. For marketers that means learning the nuances of voice search optimization to improve SEO rankings within […]

Visual Search: An In-Depth Look at This Marketing Trend

Visual content drives the user experience online. People often engage with visual content more than they do with text-based information, as evidenced by the fact that nearly 3 billion images are posted on the internet every day. Whenever an individual has a free moment, they spend that time scrolling through their smartphones looking at pictures […]