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Alt Creative Blog

Helpful articles about web design, development, and marketing.

Why We No Longer Create Proposals from RFPs

Why We No Longer Create Proposals from RFPs

In theory, RFPs sound like a good idea. You know you need web design and development done, so you poll your team, narrow down what you’d like done, set a budget, and set out to find a talented agency that can deliver exactly what you need. Really, it should be the best of a capitalistic system, with agencies competing to do more for you for less if they want to snag your business.

In truth, many agencies — ourselves included — are hesitant to accept RFPs. There are many reasons why they’re not great for us, but more importantly, we actually find they’re not ideal for our clients either. In fact, RFPs most consistently produce work that isn’t quite what the client was looking for which winds up driving up costs — and frustration levels — for all involved parties in the long run.

So, while we certainly get the appeal for RFPs, we have several key reasons for not accepting them — and we think you’ll be more hesitant to issue them once you see our reasoning.

Image Matters: Using it to Win Customers and Clients

Image Matters: Using it to Win Customers and Clients

Beauty may only be skin deep, but when it comes to a customer evaluating your business, it goes clear to the bone. What consumer hasn’t had the experience of being interested in a company’s service or product, only to be turned off by a shabby image? Think about all the things that can go wrong with your image: tacky and fly-by-night, cold and impersonal, dodgy and dishonest, or just plain incompetent. Avoid these pitfalls by following these tips to spruce up your business’ image.

Starting a Small Business? Read This First

Starting a Small Business? Read This First

Starting a small business is a venture rife with struggles and unforeseen challenges, but the right investments in employees and products could mean the difference between success and failure. Once you’re off the ground, you’ll need to consider marketing issues, customer retention, and a host of other worries in order to remain successful, but with the right foresight, your goals could be within reach.

Business Owners: 4 Things You Need to Know About AMP

Business Owners: 4 Things You Need to Know About AMP

According to Think with Google, 70 percent of users leave a website because it takes too long to load, and 40 percent of online shoppers will leave a retail or travel site if it takes more than three seconds to load. Google takes website speed seriously enough that it’s rolling out a new initiative to make mobile pages load lightning fast. The new Amplified Mobile Page initiative (AMP) introduces a solution with a new open source HTML.

How Redesigning Your Office Could Make You More Productive

How Redesigning Your Office Could Make You More Productive

Creating a work space that best reflects your business aims is essential to becoming more productive. The way your office looks and works can have a heavy impact on your mood and overall workflow, so keeping proper office design techniques in mind when redecorating your office is paramount to your success. From millennials breaking into […]

How to Write Outta This World Copy for Your Website

How to Write Outta This World Copy for Your Website

So you’ve finally settled on a design for your website. You’re pumped about this new look and feel, and you can’t wait for this opportunity to rebrand and take your business to the next level. There’s just one problem: your web designer needs copy from you and you’re completely out of words.

Back to Basics: How to Improve Your Business

Back to Basics: How to Improve Your Business

Seventy-three percent of U.S. small business owners are optimistic about their success in 2016, according to a survey by Credibly. That’s good news in a world of economic uncertainty and business risk. If you’re looking to improve your business this year, look to successful companies and understand how they weathered near bankruptcy and bumps in […]

Marketing on LinkedIn: Yep, It’s Possible

Marketing on LinkedIn: Yep, It’s Possible

When we say, “LinkedIn” what do you think of? If you’re like most people, the answer is “career networking.” Afterall, that’s the place where most of us go to promote our personal brands, connect with likeminded professionals, link to recruiters, and, well, just post our resumes. But there’s actually a whole lot more to LinkedIn than just that, including ways that you can use it to promote your business. Let’s take a look at the best way to promote your business on LinkedIn.

Decoded: Crafting a Memorable Business Slogan

Decoded: Crafting a Memorable Business Slogan

A killer slogan brings in major profits for your brand. Catchy phrases stick in people’s minds and help them remember your business. They may even start speak your brand’s language, using your slogan in everyday conversation.

Since financial service Capital One was named the winner of Madison Avenue’s Advertising Walk of Fame in 2011 for its memorable slogan “What’s in your wallet?”, the brand has grown to become ranked as one of the world’s top businesses. Forbes reports that the brand, taking spot number 141 in its most valuable public companies in the globe, had profits of $4.4 billion in 2015 and totals $310.2 billion in assets. Its stock makes consumers wonder if Capital One can help benefit what’s in their wallets.

No matter how small your company is, an enduring slogan helps indicate the type of business you conducts, conveys what values you have and entices consumers to purchase your products or services. Here’s how to create a meaningful slogan for your business.

How to Create a Kick Ass Google AdWords Campaign

How to Create a Kick Ass Google AdWords Campaign

A good Google AdWords campaign can mean the difference between a few good sales and so many sales you can barely keep up with demand. But if you’re just starting out, AdWords can feel like something that requires a college degree. How do you really target your core audience? How do you compete with better-funded competitors? What are the true costs? How can you avoid big losses? There’s so much to know!

Emotional Marketing: Capture The Hearts of Your Consumers

Emotional Marketing: Capture The Hearts of Your Consumers

You will have a greater effect on your consumer if your marketing strategies focus on abstract emotional values rather than objective selling points. People establish brand value based on personal experiences and feelings, rather than brand characteristics, features and facts. Psychology Today reports that advertising research shows that emotional responses have a greater influence on intent to buy than ad content.