In theory, RFPs sound like a good idea. You know you need web design and development done, so you poll your team, narrow down what you’d like done, set a budget, and set out to find a talented agency that can deliver exactly what you need. Really, it should be the best of a capitalistic system, with agencies competing to do more for you for less if they want to snag your business.
In truth, many agencies — ourselves included — are hesitant to accept RFPs. There are many reasons why they’re not great for us, but more importantly, we actually find they’re not ideal for our clients either. In fact, RFPs most consistently produce work that isn’t quite what the client was looking for which winds up driving up costs — and frustration levels — for all involved parties in the long run.
So, while we certainly get the appeal for RFPs, we have several key reasons for not accepting them — and we think you’ll be more hesitant to issue them once you see our reasoning.