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How to Increase Social Media Engagement

How to Increase Social Media Engagement

Social media remains as popular as ever for personal use. In addition, it has also become key for businesses to increase exposure, boost site traffic, and surge customer engagement. In fact, it is a rare marketing strategy that does not use social media platforms to promote company and brand growth. Weave social media effectively into your marketing plans and you can expand brand awareness and boost company profits. Here are some no-fail strategies.

Engage With Customers

Share your customers’ posts and respond to them online. This creates community. Responding to every post, whether they mention the brand directly or with a hashtag, will make customers feel valued. Ensure those posting about the brand feel especially connected to the company by personalizing the tweet or Facebook response. Use their name in the response and match the tone of voice and style. You will have a customer for life.

Share your customers’ posts and respond to them online. This creates community. Responding to every post, whether they mention the brand directly or with a hashtag, will make customers feel valued. Ensure those posting about the brand feel especially connected to the company by personalizing the tweet or Facebook response. Use their name in the response and match the tone of voice and style. You will have a customer for life.

Entertain Your Audience

Social media is meant to be entertaining, not sales-pitchy.  If your posts are too promotional, you may lose some of your hard-won audience.  Use wit and humor to keep your followers engaged. Write funny posts to entertain them, accompany images with relatable captions, and make up witty puns about your industry.

Take Chipotle’s social media for example. Their tweets are not overly promotional or product-specific. Instead, they use relatable, often self-deprecating, humor. Their tone appeals to a teen and young-adult audience, their target demographic, so their engagement is high.

Start Something

Of course, you want to respond to customers. But why not start a conversation? Ask customers what they think about a new product or service you’ve just rolled out. Get feedback on what they would love to see next.  Not only will this spark user discussion, but it will also provide you with valuable feedback for future product development. Get everyone talking.

Use Hashtags

Create greater user engagement by using hashtags across all platforms. Keywords will stand out in the discussion itself and make it easier to track topics. You can also connect who is talking about what. Don’t overdo it, however. If the hashtag relates to or can help you reach your target audience, include it.

Be On Topic

Engage your audience by being on topic with trending world events. Content is everywhere including in the news, at sporting events, and in pop culture. By focusing on current trends, you can immediately connect with your audience. Chances are, those events are already on their minds. Weave up-to-the-minute events into your social media posts and you’ll boost engagement. Avoid controversial topics like politics and stick to things like the upcoming holidays or the weather.

Take a Picture

One of the best ways to increase social media engagement is to post more photos, memes, GIFs, or even original graphics. According to one study, Facebook posts with images had an interaction rate of 85% with increased shares of 35%.

Photos are always popular. Share pictures of your team or products. You can also create unique visuals with tools like Piktochart or Canva. If you have new data to share, create an infographic with a link to the complete study. Promote an event or contest with an interesting image, or create visuals for a product launch or other milestone. The possibilities are endless and the potential for increased engagement is exponential.

Why Social Media Engagement Matters

Ultimately, you can design your social media efforts to increase interactions with customers and prospects. So, how do you measure success? Success is a social media interaction with a customer, prospect or community member that results in a positive change in feeling or behavior regarding your company or your brand. Employing these strategies will help you boost your social media presence and promote your brand. This means greater goodwill for your company and ultimately increased revenue. You will get customers thinking and talking about you in a positive way which will lead to repeat sales, word-of-mouth referrals, and new sales. How can you go wrong?

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