background

Alt Creative Blog

Helpful articles about web design, development, and marketing.

Incentive Marketing: Engaging Customers through Rewards

Incentive Marketing: Engaging Customers through Rewards

Marketing encompasses many different disciplines, including market research, branding, direct sales and customer service. Ultimately, the marketing process leads to the best way to promote and sell your company’s goods and services. One method that yields good results is incentive marketing. The principle of incentive marketing is simple: Purchase a product or service and get […]

Why Your Email Newsletter is Failing

Why Your Email Newsletter is Failing

You did it! You launched an email newsletter just like all of those marketing gurus on the internet said you should. And it’s great! You love it! You think you’re rocking it!

There’s only one problem: no one seems to be reading it. In fact, your emails are being marked as spam and your subscribers are jumping ship. Or, they’re staying on board but they’re not actually converting into customers.

What are you doing wrong? Let’s take a look at just a few ways your email newsletter might be failing you.

7 Obstacles to a Successful Business

7 Obstacles to a Successful Business

The failure rate of businesses over 10 years is 60 percent, going as high as 96 percent. Contrary to popular belief, it is not the rise and fall of our economy that causes a company to fail. Most of the reasons a company shuts down can be attributed to these factors.

Branding Yourself in 1, 2, 3

Branding Yourself in 1, 2, 3

If you work on a freelance basis, you don’t have the luxury of identifying yourself with an established company’s brand. Crafting your own brand can differentiate you from the rest of the pack. It’s not just one single thing — it can be many facets put together that create a distinguishing mark that makes you easily identifiable among the competition. There are three main components that establish your brand as an individual:

Do You Have What It Takes to Be Your Own Boss?

Do You Have What It Takes to Be Your Own Boss?

After years of enduring a long commute to and from work, sitting at a desk all day at a job you are not too crazy about and listening to your co-workers gossip during lunch, you are definitely ready for a change on the job front. Lately, you have been dreaming of starting your own business and working from home.

How to Create Content People Want to Share (Infographic)

How to Create Content People Want to Share (Infographic)

As people, we are hardwired to share things that affect us in a major way. Whether it’s inspirational, funny, or simply popular, we love to share. Today I’ll show you some of the ways you can appeal to this common desire through your content. We’ll follow that up with an infographic that will give you […]

How to Make Your Meetings More Effective

How to Make Your Meetings More Effective

“I’m a big fan of meetings!” said no one ever. Even for the most extroverted personalities, meetings are often something to be dreaded, especially when they happen too frequently. The main issues tend to be that they’re boring or a waste of time for at least one person in the room, if not a majority. […]

Manage Your Online Reputation More Efficiently With These Tools

Manage Your Online Reputation More Efficiently With These Tools

In a world where more and more people make important decisions based partially or entirely on what they learn via the Internet, safeguarding your online reputation becomes more important every day. If you’re a professional or a business owner, maintaining a positive reputation online can mean the difference between success and failure. Here are a few simple tools that will help you get a handle on what’s being said about you online.

6 Strategies for Boosting Workplace Creativity

6 Strategies for Boosting Workplace Creativity

Creative problem solving is one of the soft skills employers consider most valuable and hardest to find, according to a Bloomberg. One reason problem solving is so rare may be that creativity is not usually taught in schools as a specific skill set. Employers can help bring out creative talent in their employees by taking steps to nurture it in the workplace.

3 Things to Know About Google’s “Mobile May” Update

3 Things to Know About Google’s “Mobile May” Update

First, there was Mobilegeddon, now there’s Mobile May. If you aren’t already familiar, that’s the nickname that has become attached to Google’s latest algorithm update, which will further incorporate mobile compatibility into search results.

Or, to put it another way, it’s yet another wake-up call that you can’t afford to ignore the growing majority of mobile web users if you plan to be even remotely competitive in Internet marketing.

To look at things in a little bit more detail, here are three things every business owner or marketer should know about Google’s Mobile May update…

Wordpress 101 for Small Business Owners (PDF)

WordPress 101 for Small Business Owners (PDF)

This presentation by Lindsey Tyner covers the basics of WordPress for small businesses. Whether you want to setup your own WordPress site or you already own one and want more information about how to use it effectively, this session explains the basic structure of WordPress and the various options available to business owners. We go over the differences between wordpress.org and wordpress.com and how frameworks, themes, widgets and plugins fit into the picture, and how to effectively integrate with Social Media.