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Alt Creative Blog

Helpful articles about web design, development, and marketing.

3 Ways To Stay Above The Crowd When Social Media Marketing

3 Ways To Stay Above The Crowd When Social Media Marketing

Authenticity, curiosity, and persistence are the three keys to success when it comes to social media marketing. You have to create meaningful content for your audience which reflects your core values and relates to their interests. In this article you will review these three principles for social media success, learning the specific actions you must take to generate a bigger and more engaged online following.

SEO Basics for Small Business

SEO Basics for Small Business

“How can I show up in search results?” If you find yourself asking this question often, you’re not alone. According to a survey conducted by web marketing and analytics firm, Blue Corona, 66% of small business owners say that finding new customers is a top concern. And yet only 32% of SMBs invest in social […]

Incentive Marketing: Engaging Customers through Rewards

Incentive Marketing: Engaging Customers through Rewards

Marketing encompasses many different disciplines, including market research, branding, direct sales and customer service. Ultimately, the marketing process leads to the best way to promote and sell your company’s goods and services. One method that yields good results is incentive marketing. The principle of incentive marketing is simple: Purchase a product or service and get […]

Why Your Email Newsletter is Failing

Why Your Email Newsletter is Failing

You did it! You launched an email newsletter just like all of those marketing gurus on the internet said you should. And it’s great! You love it! You think you’re rocking it!

There’s only one problem: no one seems to be reading it. In fact, your emails are being marked as spam and your subscribers are jumping ship. Or, they’re staying on board but they’re not actually converting into customers.

What are you doing wrong? Let’s take a look at just a few ways your email newsletter might be failing you.

7 Obstacles to a Successful Business

7 Obstacles to a Successful Business

The failure rate of businesses over 10 years is 60 percent, going as high as 96 percent. Contrary to popular belief, it is not the rise and fall of our economy that causes a company to fail. Most of the reasons a company shuts down can be attributed to these factors.

Branding Yourself in 1, 2, 3

Branding Yourself in 1, 2, 3

If you work on a freelance basis, you don’t have the luxury of identifying yourself with an established company’s brand. Crafting your own brand can differentiate you from the rest of the pack. It’s not just one single thing — it can be many facets put together that create a distinguishing mark that makes you easily identifiable among the competition. There are three main components that establish your brand as an individual:

Do You Have What It Takes to Be Your Own Boss?

Do You Have What It Takes to Be Your Own Boss?

After years of enduring a long commute to and from work, sitting at a desk all day at a job you are not too crazy about and listening to your co-workers gossip during lunch, you are definitely ready for a change on the job front. Lately, you have been dreaming of starting your own business and working from home.

How to Create Content People Want to Share (Infographic)

How to Create Content People Want to Share (Infographic)

As people, we are hardwired to share things that affect us in a major way. Whether it’s inspirational, funny, or simply popular, we love to share. Today I’ll show you some of the ways you can appeal to this common desire through your content. We’ll follow that up with an infographic that will give you […]

How to Make Your Meetings More Effective

How to Make Your Meetings More Effective

“I’m a big fan of meetings!” said no one ever. Even for the most extroverted personalities, meetings are often something to be dreaded, especially when they happen too frequently. The main issues tend to be that they’re boring or a waste of time for at least one person in the room, if not a majority. […]

Manage Your Online Reputation More Efficiently With These Tools

Manage Your Online Reputation More Efficiently With These Tools

In a world where more and more people make important decisions based partially or entirely on what they learn via the Internet, safeguarding your online reputation becomes more important every day. If you’re a professional or a business owner, maintaining a positive reputation online can mean the difference between success and failure. Here are a few simple tools that will help you get a handle on what’s being said about you online.

6 Strategies for Boosting Workplace Creativity

6 Strategies for Boosting Workplace Creativity

Creative problem solving is one of the soft skills employers consider most valuable and hardest to find, according to a Bloomberg. One reason problem solving is so rare may be that creativity is not usually taught in schools as a specific skill set. Employers can help bring out creative talent in their employees by taking steps to nurture it in the workplace.