background

Alt Creative Blog

Helpful articles about web design, development, and marketing.

Alt Creative Announced as a Finalist for Austin Gives Generous Business Awards

Alt Creative Announced as a Finalist for Austin Gives Generous Business Awards

AUSTIN, Texas – Jan. 10, 2016 – The Austin Chamber of Commerce announced today 12 finalists for the 2016 Austin Gives Generous Business Awards which recognize organizations that demonstrate exemplary business philanthropy. One winning company from each of four categories will be announced at the annual awards luncheon scheduled for March 3, 2017 at the Hyatt Regency in Austin.

Understanding Content Marketing

Understanding Content Marketing

It’s hard to tell when a business trend is a worthwhile investment of resources for an entrepreneur. Particularly in the field of digital marketing, where the landscape changes on an almost daily basis, determining where to focus your efforts to increase awareness of your small business can be especially challenging.

6 Content Marketing Trends You Need to Follow in 2017

6 Content Marketing Trends You Need to Follow in 2017

For several years now, businesses just like yours have implemented content marketing strategies to increase leads, showcase thought leadership, reach new audiences, and expand brand awareness. However, while companies utilize blogging, social media, email, and other tactics, they have not taken the time to develop a thorough content marketing strategy that makes the best use of all available outlets and tools.

Blog Marketing Statistics That Will Inspire You

Blog Marketing Statistics That Will Inspire You

Currently, only 19 percent of small businesses use blogs as a marketing platform. Even with all of the available blog marketing statistics, it’s unfortunate that so many entrepreneurs still don’t prioritize this invaluable content marketing technique. “As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales,” Jayson DeMers shared in a Forbes article. “I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.”

4 Reasons Your Small Business Needs Responsive Web Design

4 Reasons Your Small Business Needs Responsive Web Design

Google announced in February of 2015 that it would soon begin using mobile-friendliness as a ranking factor, giving new impetus to SEO experts’ increasingly urgent insistence on responsive web design. If you still haven’t made the shift to responsive web design, you may be falling behind your competition. Here are four reasons why it’s in your best interest to switch to responsive web design sooner than later.

3 Ways To Stay Above The Crowd When Social Media Marketing

3 Ways To Stay Above The Crowd When Social Media Marketing

Authenticity, curiosity, and persistence are the three keys to success when it comes to social media marketing. You have to create meaningful content for your audience which reflects your core values and relates to their interests. In this article you will review these three principles for social media success, learning the specific actions you must take to generate a bigger and more engaged online following.

SEO Basics for Small Business

SEO Basics for Small Business

“How can I show up in search results?” If you find yourself asking this question often, you’re not alone. According to a survey conducted by web marketing and analytics firm, Blue Corona, 66% of small business owners say that finding new customers is a top concern. And yet only 32% of SMBs invest in social […]

Incentive Marketing: Engaging Customers through Rewards

Incentive Marketing: Engaging Customers through Rewards

Marketing encompasses many different disciplines, including market research, branding, direct sales and customer service. Ultimately, the marketing process leads to the best way to promote and sell your company’s goods and services. One method that yields good results is incentive marketing. The principle of incentive marketing is simple: Purchase a product or service and get […]

Why Your Email Newsletter is Failing

Why Your Email Newsletter is Failing

You did it! You launched an email newsletter just like all of those marketing gurus on the internet said you should. And it’s great! You love it! You think you’re rocking it!

There’s only one problem: no one seems to be reading it. In fact, your emails are being marked as spam and your subscribers are jumping ship. Or, they’re staying on board but they’re not actually converting into customers.

What are you doing wrong? Let’s take a look at just a few ways your email newsletter might be failing you.

7 Obstacles to a Successful Business

7 Obstacles to a Successful Business

The failure rate of businesses over 10 years is 60 percent, going as high as 96 percent. Contrary to popular belief, it is not the rise and fall of our economy that causes a company to fail. Most of the reasons a company shuts down can be attributed to these factors.

Branding Yourself in 1, 2, 3

Branding Yourself in 1, 2, 3

If you work on a freelance basis, you don’t have the luxury of identifying yourself with an established company’s brand. Crafting your own brand can differentiate you from the rest of the pack. It’s not just one single thing — it can be many facets put together that create a distinguishing mark that makes you easily identifiable among the competition. There are three main components that establish your brand as an individual: