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Alt Creative Blog

Helpful articles about web design, development, and marketing.

Is It Time To Overhaul Your Visual Identity?

Is It Time To Overhaul Your Visual Identity?

Visual identity acts as the first impression a business makes on its audience. People’s instinctive reaction to this affects their purchase decision making. Before a shopper visits your brick-and-mortar location or researches your brand, they’ve already made choices about your brand based on your visual identity. “Creating brands isn’t about ‘branding,’” explained graphic designer and […]

Do You Know How to Promote Your Blog?

Do You Know How to Promote Your Blog?

While writing compelling blog posts is an imperative part of any content marketing strategy, there’s more to it than hitting the “Publish” button. Knowing how to promote your blog plays a vital role in the amount of leads these efforts generate. Unfortunately, blog posts do not share and promote themselves so it’s up to you […]

The Value of Guest Blogging

The Value of Guest Blogging

The data demonstrates the effectiveness of content marketing for small business websites. These strategies are proven to build inbound traffic, increase brand credibility, and generate leads. One of the most powerful methods for content marketing is guest blogging. While pay-per-click programs can be expensive, publishing guest blog posts on another site is a cost-effective way […]

Elements of a Compelling Blog Post

Elements of a Compelling Blog Post

Check out the numbers. The data demonstrates exactly why every small business should use a blog as a marketing method. Shoppers rely on the information provided from blog posts, it’s a proven strategy for increasing lead generation, and it plays an invaluable component in your overall content marketing efforts. There are a variety of elements […]

Our Giving Program: 5-Year Impact (infographic)

Our Giving Program: 5-Year Impact (infographic)

As of Dec 1 2017, Alt Creative has give approximately $24,490.73 to charitable causes (we just cracked $25,000 as of Jan 1 2017!).   As proud of that as we are, we were really curious to see that that amount actually does. How does it effect our preferred charities? Check out our infographic below to […]

5 Steps to Boost Your Brand in 2017

5 Steps to Boost Your Brand in 2017

When you launched your startup, you invested in a branding strategy developed by a marketing professional. While these tactics served you well initially, your business branding is starting to feel stale or outdated. There’s an easy explanation for why this is: business branding is an ongoing process that requires continuing efforts of improvement and innovation. […]

Austin Company Encourages Diversity in Political Representation with New Service

Austin Company Encourages Diversity in Political Representation with New Service

FOR IMMEDIATE RELEASE: (January 19, 2017)Lindsey Tyner Alt Creative 512-535-0444 lindsey@www.alt-creative.com Austin Company Encourages Diversity in Political Representation with New Service AUSTIN, Texas – January 19, 2017 – Austin-based marketing and design firm, Alt Creative, announces a new service offering called Empowered Politics Web Design, for potential candidates running for public office. With the goal […]

Alt Creative Announced as a Finalist for Austin Gives Generous Business Awards

Alt Creative Announced as a Finalist for Austin Gives Generous Business Awards

AUSTIN, Texas – Jan. 10, 2016 – The Austin Chamber of Commerce announced today 12 finalists for the 2016 Austin Gives Generous Business Awards which recognize organizations that demonstrate exemplary business philanthropy. One winning company from each of four categories will be announced at the annual awards luncheon scheduled for March 3, 2017 at the Hyatt Regency in Austin.

Understanding Content Marketing

Understanding Content Marketing

It’s hard to tell when a business trend is a worthwhile investment of resources for an entrepreneur. Particularly in the field of digital marketing, where the landscape changes on an almost daily basis, determining where to focus your efforts to increase awareness of your small business can be especially challenging.

6 Content Marketing Trends You Need to Follow in 2017

6 Content Marketing Trends You Need to Follow in 2017

For several years now, businesses just like yours have implemented content marketing strategies to increase leads, showcase thought leadership, reach new audiences, and expand brand awareness. However, while companies utilize blogging, social media, email, and other tactics, they have not taken the time to develop a thorough content marketing strategy that makes the best use of all available outlets and tools.

Blog Marketing Statistics That Will Inspire You

Blog Marketing Statistics That Will Inspire You

Currently, only 19 percent of small businesses use blogs as a marketing platform. Even with all of the available blog marketing statistics, it’s unfortunate that so many entrepreneurs still don’t prioritize this invaluable content marketing technique. “As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales,” Jayson DeMers shared in a Forbes article. “I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog.”

4 Reasons Your Small Business Needs Responsive Web Design

4 Reasons Your Small Business Needs Responsive Web Design

Google announced in February of 2015 that it would soon begin using mobile-friendliness as a ranking factor, giving new impetus to SEO experts’ increasingly urgent insistence on responsive web design. If you still haven’t made the shift to responsive web design, you may be falling behind your competition. Here are four reasons why it’s in your best interest to switch to responsive web design sooner than later.