As a business owner, you have probably heard about how popular content marketing has become for attracting customers to your website. It is estimated that by 2019, content marketing will be a $300 billion industry. Year-over-year, content marketing budgets are growing and experts forecast that the future will demand more content than ever before. Businesses […]
Alt Creative Blog
Helpful articles about web design, development, and marketing.
KVUE highlights the lives of leading women in the Austin business scene through a series called, “Wednesday’s Woman.” Today we have Lindsey Tyner, president and creative director of Alt Creative.Watch Now >
In less than twenty years, social media platforms have transformed the digital marketing landscape. Not long ago, Twitter, Facebook, and Instagram were meaningless words to small business owners. Today social media marketing is a crucial component of any content marketing strategy. However, for a small business owner with a limited budget, it’s hard to determine […]
We regularly seek the advice of our family, friends, and colleagues for any number of things: books, vacation destinations, recipes, the list goes on and on. The concept of referral marketing for your products and services is no different. Word-of-mouth referrals from satisfied customers is an extremely influential marketing method, particularly when your product is […]
Executing a successful email marketing campaign is nearly impossible to do if you are sending messages one-by-one from a personal email account. With email marketing services, create eye-catching emails and generate insightful user data that accelerate the effectiveness of your marketing tactics. With so many available, finding the top email marketing services for your small […]
An email marketing campaign cannot be successful if you aren’t regularly generating new subscribers. Research from Hubspot shows that your email marketing list degrades by 22.5 percent every year. That makes it imperative to know how to build a killer email marketing list. With these strategies, you can develop an email marketing list that will […]
Trends in web design reflect the ever changing needs of users. With each passing year, people demand different user experiences from websites and apps which means it’s important for designers to stay on top of the latest web design trends. Discover which web design trends are having the biggest impact on users and winning new […]
Whether your company experiences an annual slow season or you’re simply going through a slump, off-season marketing techniques allow you to combat this issue. While there may not always be a way to avoid the slump entirely, strategically marketing during the off-season can improve sales and reinvigorate your client base. We’ve compiled a list of […]
A report from Shopify projects that global retail e-commerce sales will grow to $3.4 trillion by 2019. In 2015, this figure was a measly $1.548 trillion. This data means one very important thing for businesses: the opportunities for increased sales are waiting for you to seize them.
From the largest conglomerates to the smallest start-ups, socially responsible business is a practice no leader can ignore. What might seem like a trend, is in fact, a full-scale movement that companies across verticals are embracing. The reason behind this shift? Data shows that 49 percent of consumers are willing to pay more for a […]
Strong website content is a key component to a successful digital presence for any organization. While drafting website content might seem like a fairly straightforward task, following a methodical process ensures the end result is an organized site structure populated with engaging and actionable messaging. Follow these eleven steps to develop original, credible, and persuasive […]
“Content precedes design,” explained web design expert and entrepreneur Jeffrey Zeldman. “Design in the absence of content is not design, it’s decoration.” While it’s all well and good to have a beautiful website for your small business, you aren’t going to convert leads to customers without stellar website content.