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Alt Creative Blog

Helpful articles about web design, development, and marketing.

Why It Pays To Be a Socially Responsible Business

Why It Pays To Be a Socially Responsible Business

From the largest conglomerates to the smallest start-ups, socially responsible business is a practice no leader can ignore. What might seem like a trend, is in fact, a full-scale movement that companies across verticals are embracing. The reason behind this shift? Data shows that 49 percent of consumers are willing to pay more for a […]

11 Steps to Developing Your Website Content

11 Steps to Developing Your Website Content

Strong website content is a key component to a successful digital presence for any organization. While drafting website content might seem like a fairly straightforward task, following a methodical process ensures the end result is an organized site structure populated with engaging and actionable messaging. Follow these eleven steps to develop original, credible, and persuasive […]

What You Should Know Before Creating Your Website Content

What You Should Know Before Creating Your Website Content

“Content precedes design,” explained web design expert and entrepreneur Jeffrey Zeldman. “Design in the absence of content is not design, it’s decoration.” While it’s all well and good to have a beautiful website for your small business, you aren’t going to convert leads to customers without stellar website content.

Is It Time To Overhaul Your Visual Identity?

Is It Time To Overhaul Your Visual Identity?

Visual identity acts as the first impression a business makes on its audience. People’s instinctive reaction to this affects their purchase decision making. Before a shopper visits your brick-and-mortar location or researches your brand, they’ve already made choices about your brand based on your visual identity. “Creating brands isn’t about ‘branding,’” explained graphic designer and […]

Do You Know How to Promote Your Blog?

Do You Know How to Promote Your Blog?

While writing compelling blog posts is an imperative part of any content marketing strategy, there’s more to it than hitting the “Publish” button. Knowing how to promote your blog plays a vital role in the amount of leads these efforts generate. Unfortunately, blog posts do not share and promote themselves so it’s up to you […]

The Value of Guest Blogging

The Value of Guest Blogging

The data demonstrates the effectiveness of content marketing for small business websites. These strategies are proven to build inbound traffic, increase brand credibility, and generate leads. One of the most powerful methods for content marketing is guest blogging. While pay-per-click programs can be expensive, publishing guest blog posts on another site is a cost-effective way […]

Elements of a Compelling Blog Post

Elements of a Compelling Blog Post

Check out the numbers. The data demonstrates exactly why every small business should use a blog as a marketing method. Shoppers rely on the information provided from blog posts, it’s a proven strategy for increasing lead generation, and it plays an invaluable component in your overall content marketing efforts. There are a variety of elements […]

Our Giving Program: 5-Year Impact (infographic)

Our Giving Program: 5-Year Impact (infographic)

As of Dec 1 2017, Alt Creative has give approximately $24,490.73 to charitable causes (we just cracked $25,000 as of Jan 1 2017!).   As proud of that as we are, we were really curious to see that that amount actually does. How does it effect our preferred charities? Check out our infographic below to […]

5 Steps to Boost Your Brand in 2017

5 Steps to Boost Your Brand in 2017

When you launched your startup, you invested in a branding strategy developed by a marketing professional. While these tactics served you well initially, your business branding is starting to feel stale or outdated. There’s an easy explanation for why this is: business branding is an ongoing process that requires continuing efforts of improvement and innovation. […]

Austin Company Encourages Diversity in Political Representation with New Service

Austin Company Encourages Diversity in Political Representation with New Service

FOR IMMEDIATE RELEASE: (January 19, 2017)Lindsey Tyner Alt Creative 512-535-0444 lindsey@alt-creative.com Austin Company Encourages Diversity in Political Representation with New Service AUSTIN, Texas – January 19, 2017 – Austin-based marketing and design firm, Alt Creative, announces a new service offering called Empowered Politics Web Design, for potential candidates running for public office. With the goal […]

Alt Creative Announced as a Finalist for Austin Gives Generous Business Awards

Alt Creative Announced as a Finalist for Austin Gives Generous Business Awards

AUSTIN, Texas – Jan. 10, 2016 – The Austin Chamber of Commerce announced today 12 finalists for the 2016 Austin Gives Generous Business Awards which recognize organizations that demonstrate exemplary business philanthropy. One winning company from each of four categories will be announced at the annual awards luncheon scheduled for March 3, 2017 at the Hyatt Regency in Austin.

Understanding Content Marketing

Understanding Content Marketing

It’s hard to tell when a business trend is a worthwhile investment of resources for an entrepreneur. Particularly in the field of digital marketing, where the landscape changes on an almost daily basis, determining where to focus your efforts to increase awareness of your small business can be especially challenging.