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Alt Creative Blog

Helpful articles about web design, development, and marketing.

Can Referral Marketing Help Your Small Business?

Can Referral Marketing Help Your Small Business?

We regularly seek the advice of our family, friends, and colleagues for any number of things: books, vacation destinations, recipes, the list goes on and on. The concept of referral marketing for your products and services is no different. Word-of-mouth referrals from satisfied customers is an extremely influential marketing method, particularly when your product is […]

What Are the Top Email Marketing Services?

What Are the Top Email Marketing Services?

Executing a successful email marketing campaign is nearly impossible to do if you are sending messages one-by-one from a personal email account. With email marketing services, create eye-catching emails and generate insightful user data that accelerate the effectiveness of your marketing tactics. With so many available, finding the top email marketing services for your small […]

11 Strategies For Building a Killer Email Marketing List

11 Strategies For Building a Killer Email Marketing List

An email marketing campaign cannot be successful if you aren’t regularly generating new subscribers. Research from Hubspot shows that your email marketing list degrades by 22.5 percent every year. That makes it imperative to know how to build a killer email marketing list. With these strategies, you can develop an email marketing list that will […]

Discover the Latest Web Design Trends

Discover the Latest Web Design Trends

Trends in web design reflect the ever changing needs of users. With each passing year, people demand different user experiences from websites and apps which means it’s important for designers to stay on top of the latest web design trends. Discover which web design trends are having the biggest impact on users and winning new […]

Off-Season Marketing Ideas for Your Business

Off-Season Marketing Ideas for Your Business

Whether your company experiences an annual slow season or you’re simply going through a slump, off-season marketing techniques allow you to combat this issue. While there may not always be a way to avoid the slump entirely, strategically marketing during the off-season can improve sales and reinvigorate your client base. We’ve compiled a list of […]

Why It Pays To Be a Socially Responsible Business

Why It Pays To Be a Socially Responsible Business

From the largest conglomerates to the smallest start-ups, socially responsible business is a practice no leader can ignore. What might seem like a trend, is in fact, a full-scale movement that companies across verticals are embracing. The reason behind this shift? Data shows that 49 percent of consumers are willing to pay more for a […]

11 Steps to Developing Your Website Content

11 Steps to Developing Your Website Content

Strong website content is a key component to a successful digital presence for any organization. While drafting website content might seem like a fairly straightforward task, following a methodical process ensures the end result is an organized site structure populated with engaging and actionable messaging. Follow these eleven steps to develop original, credible, and persuasive […]

What You Should Know Before Creating Your Website Content

What You Should Know Before Creating Your Website Content

“Content precedes design,” explained web design expert and entrepreneur Jeffrey Zeldman. “Design in the absence of content is not design, it’s decoration.” While it’s all well and good to have a beautiful website for your small business, you aren’t going to convert leads to customers without stellar website content.

Is It Time To Overhaul Your Visual Identity?

Is It Time To Overhaul Your Visual Identity?

Visual identity acts as the first impression a business makes on its audience. People’s instinctive reaction to this affects their purchase decision making. Before a shopper visits your brick-and-mortar location or researches your brand, they’ve already made choices about your brand based on your visual identity. “Creating brands isn’t about ‘branding,’” explained graphic designer and […]

Do You Know How to Promote Your Blog?

Do You Know How to Promote Your Blog?

While writing compelling blog posts is an imperative part of any content marketing strategy, there’s more to it than hitting the “Publish” button. Knowing how to promote your blog plays a vital role in the amount of leads these efforts generate. Unfortunately, blog posts do not share and promote themselves so it’s up to you […]

The Value of Guest Blogging

The Value of Guest Blogging

The data demonstrates the effectiveness of content marketing for small business websites. These strategies are proven to build inbound traffic, increase brand credibility, and generate leads. One of the most powerful methods for content marketing is guest blogging. While pay-per-click programs can be expensive, publishing guest blog posts on another site is a cost-effective way […]