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Alt Creative Blog

Helpful articles about web design, development, and marketing.

A Look at the Psychology of Color in Marketing

A Look at the Psychology of Color in Marketing

Without even realizing it, you associate your favorite brands with specific colors. Who could think about Target without seeing red? The golden yellow arches of McDonald’s are iconic worldwide. So how do organizations, whether they are local or international, choose appropriate brand colors? To make this decision you have to understand the role the psychology […]

What Everyone Ought to Know About Local Marketing

What Everyone Ought to Know About Local Marketing

The time of global marketing campaigns is over. Today, audiences won’t buy into generic marketing pushes that they deem irrelevant. Major conglomerates like McDonald’s and Pizza Hut are shifting away from international strategies to focus on customers needs using local marketing tactics.

Our Favorite Fonts from 2017

Our Favorite Fonts from 2017

Visual design is an invaluable piece of your marketing strategy. In addition to your logo and brand colors, the fonts used to form the words and sentences of your brand identity plays an equally important role in conveying your brand messaging and enticing your target audience. So what are the best fonts to incorporate into […]

B2B Marketing Strategies for the Holiday Season

B2B Marketing Strategies for the Holiday Season

B2B marketing strategies executed during the holiday season perform well for a number of reasons: there’s less competition, many organizations have budgets that must be spent by December 31, and companies are planning for the year ahead. This holiday season, try these B2B marketing strategies to keep clients engaged and continue generating leads.

The Time for Holiday Preparation is Now

The Time for Holiday Preparation is Now

You’re still snacking away on Halloween candy (or maybe that’s just us) but suddenly every store and site has decked the halls for the holiday season. Even though Thanksgiving is still weeks away, consumers and businesses alike are looking ahead to the most wonderful time of the year. While you don’t need to decorate your […]

Why You Should Be Repurposing Content

Why You Should Be Repurposing Content

Writing a high-quality piece of content, such as a blog post, requires quite a bit effort. Once completed, you might wonder if all of that hard work was worth the investment. Keep in mind, there’s more to be done with that content even after you’ve pressed the “Publish” button. A crucial but often overlooked component […]

Think Content Marketing Doesn’t Work? Think Again

Think Content Marketing Doesn’t Work? Think Again

As a business owner, you have probably heard about how popular content marketing has become for attracting customers to your website. It is estimated that by 2019, content marketing will be a $300 billion industry. Year-over-year, content marketing budgets are growing and experts forecast that the future will demand more content than ever before. Businesses […]