In our previous article about the marketing funnel, we discussed how your target audience evaluates your business during the middle of the funnel. At the bottom of the marketing funnel, leads have the potential to actually convert into paying customers. But how do you nurture these leads so they spend money with your company? Just […]
Alt Creative Blog
Helpful articles about web design, development, and marketing.
Without even realizing it, you associate your favorite brands with specific colors. Who could think about Target without seeing red? The golden yellow arches of McDonald’s are iconic worldwide. So how do organizations, whether they are local or international, choose appropriate brand colors? To make this decision you have to understand the role the psychology […]
The time of global marketing campaigns is over. Today, audiences won’t buy into generic marketing pushes that they deem irrelevant. Major conglomerates like McDonald’s and Pizza Hut are shifting away from international strategies to focus on customers needs using local marketing tactics.
Whether you have a strategy in place or not, every organization has its own marketing funnel that prospective clients work through before making a purchase. The various marketing funnel stages are the steps your business wants users to take to convert into sales.
Visual design is an invaluable piece of your marketing strategy. In addition to your logo and brand colors, the fonts used to form the words and sentences of your brand identity plays an equally important role in conveying your brand messaging and enticing your target audience. So what are the best fonts to incorporate into […]
It wasn’t that long ago that we were discussing the most influential marketing trends of 2017 but the year is nearly over. Now is the time to look ahead at the 2018 marketing trends that your organization needs to incorporate into its strategy. These trends in marketing will hugely impact how successful your efforts are […]
B2B marketing strategies executed during the holiday season perform well for a number of reasons: there’s less competition, many organizations have budgets that must be spent by December 31, and companies are planning for the year ahead. This holiday season, try these B2B marketing strategies to keep clients engaged and continue generating leads.
You’re still snacking away on Halloween candy (or maybe that’s just us) but suddenly every store and site has decked the halls for the holiday season. Even though Thanksgiving is still weeks away, consumers and businesses alike are looking ahead to the most wonderful time of the year. While you don’t need to decorate your […]
Writing a high-quality piece of content, such as a blog post, requires quite a bit effort. Once completed, you might wonder if all of that hard work was worth the investment. Keep in mind, there’s more to be done with that content even after you’ve pressed the “Publish” button. A crucial but often overlooked component […]
The digital age can make things much easier for entrepreneurs, but you know what they say about great power and great responsibility. When tools exist that can improve your work, you have an obligation to use them if you want your company to remain competitive. Entrepreneurs and small businesses have more tools at their disposal […]