At the turn of the millennium, no one expected the Internet to reshape the marketing industry. At the time, pop-up and banner ads dominated the digital marketing landscape. Then platforms such as Myspace, Facebook, Twitter, and Instagram launched, and transformed how users decided which brands to buy into and which ones to unfollow. Brands soon […]
Alt Creative Blog
Helpful articles about web design, development, and marketing.
Companies like Amazon and Apple are known for their outstanding customer service because they invest in it to improve customer retention, increase customer satisfaction, and create more up-selling and cross-selling opportunities. Customer service best practices can sink or swim an organization, so it’s imperative to consider how your company approaches this vital component of its […]
With news of the Cambridge Analytica data breach and Mark Zuckerberg testifying in front of Congress, Facebook’s future is a little murky. Many organizations that once relied on the popular social media platform for brand promotion and audience engagement are looking at social media marketing options on other channels. Especially since many users opted into […]
Reports now indicate that Cambridge Analytica, a British political consulting firm hired by President Trump and other Republican candidates, had access to data from upwards of 87 million Facebook users, 71 million of which were Americans, according to a blog post from the social network’s chief technology officer Mike Schroepfer. When the news broke last […]
While you might smirk to yourself when you hear the adage, “small businesses fuel the economy,” but it’s actually true. A total of 99.7 percent of businesses in the United States are considered small enterprises. It is the ingenuity, creativity, and passion that inspires everyday people to become their own bosses by launching their own […]
In our previous article about the marketing funnel, we discussed how your target audience evaluates your business during the middle of the funnel. At the bottom of the marketing funnel, leads have the potential to actually convert into paying customers. But how do you nurture these leads so they spend money with your company? Just […]
Without even realizing it, you associate your favorite brands with specific colors. Who could think about Target without seeing red? The golden yellow arches of McDonald’s are iconic worldwide. So how do organizations, whether they are local or international, choose appropriate brand colors? To make this decision you have to understand the role the psychology […]
The time of global marketing campaigns is over. Today, audiences won’t buy into generic marketing pushes that they deem irrelevant. Major conglomerates like McDonald’s and Pizza Hut are shifting away from international strategies to focus on customers needs using local marketing tactics.
Whether you have a strategy in place or not, every organization has its own marketing funnel that prospective clients work through before making a purchase. The various marketing funnel stages are the steps your business wants users to take to convert into sales.
Visual design is an invaluable piece of your marketing strategy. In addition to your logo and brand colors, the fonts used to form the words and sentences of your brand identity plays an equally important role in conveying your brand messaging and enticing your target audience. So what are the best fonts to incorporate into […]