Web Design Resources

Why We Need an EPS Version of Your Logo

Graphic image files can come in many formats. However, upon creation, a logo needs to be done in a format that allows it to be resized without losing  any quality. Logo designers generally accomplish this by creating EPS, or encapsulated post script files using software like Adobe Illustrator or Corel Draw which allow the designer to create “vector-based” files. EPS files can only be opened using software that works within the vector based contraints. However, sometimes files created in these vector programs can be saved as PDFs as well so they can be opened via Adobe Acrobat Reader.

So what’s so special about vector-based graphic files? Simply put, they’re incredibly small, scalable and editable images. In absolute terms, a vector graphics file is your logo, broken down into a series of geometric shapes, consisting of outlines that are curved and joined at coordinates/points. These coordinates and shape outlines are stored as mathematical equations, creating small and portable file sizes that are infinitely editable.

Other file types like JPG, PNG, and GIF are pixel-based file formats and therefore can not be scaled. If you attempt to enlarge a pixel-based image, it will pixelate (the actual pixels that make up the image will become visible). In practical terms, this will lead to your logo appearing ‘blurry’, dirty or fuzzy.

Therefore, in order for a web or graphic designer to manipulate your logo into the correct size and quality on a project, it is necessary for you to give them a vector-based (typically and EPS) version of your logo.

If you are unaware of how to get a vector-based version, try contacting your logo designer or your printer as they should have these on file.

Alt Creative Web Design Process

At Alt Creative, we know that beginning a web site project can be scary if you don’t know what you are in for. We strive to make the process as painless as possible and therefore we like to make sure the client understands how we work and exactly what they can expect. That’s why we have outlined our process here in our blog…
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Social Media Gone Wild: Too Many Platforms, Not Enough Focus

Unless you have been in a coma for the past 2 years, you’ve probably heard the term Social Media on more than one occasion. If you are in the industry, you’re probably just as sick of hearing about it as we are. Don’t get me wrong; it’s a powerful marketing tool and a great way to stay in touch with friends, clients, family, and customers. Read more…

6 Cool Things To Do On Your Website

We believe there are 3 key elements to an awesome website – beautiful design, useful functionality, and a reasonable amount of interactivity. If you are looking for a way to add some punch to your site, these 6 elements can help! Read more…

How to Annoy Visitors and Alienate Customers

Here at Alt Creative, we feel like part of our job is to make the Internet a better place. We definitely take this seriously when advising our clients on some of the Dos’s-and-Don’ts of web design. In this post, we’ve take a very blunt approach to outline the Don’ts.
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