If you’ve been around the online marketing world either as a marketer yourself or as a small business owner, you’ve most definitely heard the saying “content is king” more than a few times. But what does it mean exactly, especially when it comes to creating website copy? One could, presumably, hire the greatest writers in the literary canon to weave…
Facebook is the second-most visited site on the web globally and in the U.S., according to the Alexa ranking service. Only Google gets more visitors. The average user, Alexa reports, spends an astonishing 21 minutes on the site each day, viewing 12.6 pages. The site has an extremely low bounce rate of 30.5 percent; a normal bounce rate is 50…
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